HOW to: FIND YOUR BRAND’S CONTEnt PILLARS

SO HERE'S THE TRUTH ABOUT CONTENT PILLARS FOR YOUR SOCIAL MEDIA PROFILES (aka what to post):

They are not Educational, Promotional, Inspirational (despite a widely held belief).

These are actually 'categories' that fall under your content pillars and will leave you feeling lost for ideas.
In reality, your content pillars refer to topics related to your brand's niche and/or values.
For a beauty brand, this might be:
- Sustainability
- Skin health
- Travel.

After deciding on your content pillars, you can come up with actual posting ideas with the help of your three categories:
Educational, Promotional, and Inspirational.

This will allow you to discover content ideas more easily + consistently. No more purposeless brainstorms and posting for the sake of it.


Want to find out what your content pillars should be for your brand?
DM us the word "PILLARS" on Instagram and we will show you!